Sometimes a great idea needs a little help. My design partner Hiram Johnson and I had been playing with a flexible compound that would stick to glossy photo paper. We invented several games that involved molding the compound into balls and bouncing them at paper targets in various configurations. It was Play Monster that suggested we try molding it into squirrel characters and shooting them at a bird feeder full of nuts. Not only did the squirrels stick to the targets, the peanuts were released scattering all over the table creating a great pay-off. This turned out to be a perfect application and a super fun game called Feeder Frenzy.